Paid Media
Auditing, Brand Awareness, Strategy
Before we got started, we streamlined their analytics dashboard to match their data across their Facebook’s Ads manager and campaign pages. Our first set of campaigns focused on top-of-funnel customers (brand awareness) to feed their pixel and create engagement.
“CALLING ALL INDIE ARTISTS🎙️!”
The Independent Music Awards (IMA’s) is a music organization connecting independent artists to industry leaders, record labels, and producers.
Take a look down below to see how we developed their paid social campaigns to help push ticket sales for their annual award ceremony.
Paid Media
A/B Testing, Copy, Creatives
After analyzing our best-performing ads, I was able to create 3-4 iterations of the winning copy and creative to use towards our conversion campaigns. Our best performing ads focused on UGC style imagery (concert photos) with direct headline copy.
A Crowd Favorite
When running our last set of campaigns, we saw a HUGE increase in ticket sales and a slew of positive reactions from our copy and creative. To close out the final week, we ran a similar campaign targeting the IMA’s lookalike audience for one final push.
Let’s Talk Ad Creative
Our paid media services are designed to optimize your ad spend and drive conversions with data-driven strategies. Ready to boost your results?